Swiss professional and design furniture maker Vitra has appointed Nora Fehlbaum and Gilbert Achermann as joint CEOs, starting 1 July 2014.
At the same time, Vitra has reorganised its business, focusing on its three lines of business – Vitra Office, Vitrashop and Vitra Home – in three regions.
Region 1 is the DACH-countries (Germany, Austria and Switzerland), region 2 consists of Europe without DACH, Latin-America and Australia/New Zealand and the USA, Great Brittian, the Middle East and Asia make up region 3.
The previous CEO of Vitra, Hanns-Peter Cohn will continue at Vitra as the Head of the Shop Segment.
The objective of these changes is to position Vitra for a successful future, benefit from synergies, strengthen similarities and account for the needs of different customer segments.
Vitra was founded in 1934 and emerged from an interior building company acquired by Willi and Erika Fehlbaum. Willi and Erika were succeeded by their sons Raymond and Rolf Fehlbaum. Since 2004/2005 external CEOs have been managing the company. In 2012/2013 the generation change was made at owners’ level.