VOX Architects and Boris Voskoboynikov Architectural Studio have designed a new office space for E:MG BTL Agency in Moscow, Russia.
When designing an office for E:MG BTL Agency, Boris Voskoboynikov put his choice in favor of low-budget interior. Its most valuable feature is that it 10-% corresponds to the activities performed by the company, besides, it boosts the creativity of the company employees.
Simple materials and techniques were implemented in the decoration: self-leveling flooring, central volumes – the distinctive feature of the author, so-called “architecture in architecture” – are made of plaster slabs and paint-coated. At the same time, the client was receptive to the recommendations of Boris Voskoboynikov andy the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office a public open space, although some zones, such as for an accounting department, are isolated.
“Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, G letters created of different materials .” – comments Boris Voskoboynikov.
When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.
“In every office project we try to organize the working places location – that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job.”