Any design, no matter how innovative or thought out, will fail to please everyone it comes into contact with. Whether it’s not aesthetically pleasing personally, doesn’t translate culturally, or simply doesn’t meet the needs of the user — it will always fail someone.
To distill all women into a single category and set of needs is impossible. The designed object thus needed to be as diverse as the group who would use it. The team started with a singular, seemingly simple thought, it needed to be comfortable.
However, the concept of comfort is subjective; mine is not necessarily yours, and differences are further exacerbated by an activity as intimate as letter writing. It was decided then that the creation must be as particular as the personalities behind the letters.
The object took form as something familiar: a school desk. Necessary conditions to hold a piece of paper are essentially be a flat surface, so instead, the problem was solved by installing desks wherever feasibly possible. Open spaces for extroverts, protected places for shy people, little nooks for little writers, and tall spots for the lofty were decked in a barrage of writing surfaces.
Then, the women took charge. Stories, anecdotes and letters arrived for a total collection of 10,000 letters in the campaign’s three month run. Accompanying workshops and public events were held throughout the duration, assists letter writers when necessary. The initiative was carried out in ecuador, where it later resulted in positive legislation and increased awareness of women’s rights.