Former Apple engineers Brad Sewell and Raul Molina just launched Campaign – a brand-new green furniture line designed and manufactured in the San Francisco Bay Area. With three sustainably-manufactured pieces available for presale – a loveseat, a chair, and a couch – Campaign aims to satisfy the needs of design-conscious, budget-friendly furniture buyers.
Campaign’s vertically-integrated manufacturing process reduces waste, and they use sturdy, lightweight, and durable materials – some of which are sourced form a vendor that produces parts for Tesla. The furniture’s ingenious modular design also allows pieces to be shipped via everyday parcel post.
A product’s environmental impact can sometimes be a bit hidden from consumers, so Sewell was asked how he integrated sustainability into Campaign‘s DNA. He noted that sustainability and the life-cycle of Campaign’s product was part of the plan from the beginning – from sourcing to final delivery.
But isn’t everything made in China these days? How could a locally manufactured product possibly be competitively priced? As Sewell said: “It’s hard to compete with IKEA’s economy of scale.” Instead, Sewell decided to focus on sourcing materials locally or domestically, and basing manufacturing out of Campaign’s new workshop in Emeryville.
While the operation is admittedly more expensive than overseas manufacturing, Sewell noted the myriad benefits to Campaign’s approach. Not only has quicker design tweaking and iteration been possible at their local workshop – Campaign has also been able to oversee the manufacturing process, dramatically reducing waste and overseeing the sourcing of quality local materials. Finally, Campaign is generating significant emissions savings by avoiding overseas shipping and logistics, and by delivering its products in smaller, lighter-weight packages that can be easily be delivered by everyday domestic shippers like UPS or FedEx.
The result of the iterative design process and low-waste manufacturing cycle is a chair, a loveseat, and a couch that are simple, clean, modern, and, according to Sewell, “built to last”. The designs for the furniture pieces, Sewell noted, were inspired by classic mid-century modern designs, with a commitment to natural materials. A hidden gem of Campaign‘s furniture design is the frame inside of the chairs and couch, which was created from laser-cut industrial steel. This sturdy “skeleton” underscore’s Campaign’s commitment to creating pieces that will stand the test of time.
The actual upholstery of the chairs and couches is customizable, and can be swapped out for new slipcovers that will instantly update the look of the piece (or ready it for resale) at the fraction of the cost of re-upholstering.
Finally, customers can look forward to Campaign’s online experience, where they will be able to easily swap out custom options on their furniture like leg finishes and slipcovers, and complete an order online that could be delivered domestically in as little as three days. Sewell hints that Campaign will be expanding its line in the future to include more pieces, so stay tuned to hear more from this innovative new furniture company.